Based on the results of a survey of over 2,000 consumers, this second report probes further into the impact of counterfeits on luxury brands in the UK, and reviews the changes in consumer spending
and attitudes since the first report in April 2006.
Based on the results of a survey of over 1,000 consumers, this report serves to highlight the purchasing drivers and attitudes of consumers of counterfeit and look-alike goods and assess the real impact on brand value.